The recent surge in popularity of TikTok has led to concerns about the app’s ownership and potential data security risks. The US government has launched an investigation into the acquisition of Musical.ly, a social media app popular among teenagers, by ByteDance, the Chinese company that owns TikTok. This has led to speculation about the app’s future in the US, with some lawmakers calling for a ban on the app.
As a result, many popular TikTok creators are diversifying their online presence by creating accounts on other social media platforms like Instagram and YouTube. These creators, who have built large followings on TikTok, are now urging their fans to find them on these other platforms.
“I’m not sure what’s going to happen with TikTok, but I want to make sure my fans can still find me,” said popular TikTok creator, Zach King. “I’ve started posting more content on Instagram and YouTube, and I’m encouraging my followers to follow me on those platforms as well.”
King, who has over 40 million followers on TikTok, is not alone in his concerns. Many other popular TikTok creators, including Dixie D’Amelio, Loren Gray, and Michael Le, have also started creating content on other social media platforms.
“I don’t want to put all my eggs in one basket,” said D’Amelio, who has over 30 million followers on TikTok. “I’m creating content on Instagram and YouTube, and I’m encouraging my followers to follow me on those platforms as well.”
The move by TikTok creators to diversify their online presence is not surprising, given the uncertainty surrounding the app’s future. While TikTok has become a popular platform for short-form video content, it is still a relatively new app, and its long-term viability is not guaranteed.
“Social media platforms come and go, and it’s always a good idea to diversify your online presence,” said social media expert, Debra Aho Williamson. “By creating accounts on multiple platforms, TikTok creators can ensure that their fans can still find them, regardless of what happens to TikTok.”
Williamson also noted that creating content on multiple platforms can also help creators reach a wider audience. “Each social media platform has its own unique audience, and by creating content on multiple platforms, creators can reach a broader audience and increase their online presence.”
In addition to creating content on other social media platforms, some TikTok creators are also exploring other ways to monetize their online presence. Many creators are now offering exclusive content on platforms like Patreon, a subscription-based service that allows creators to offer exclusive content to their fans.
“I’m offering exclusive content on Patreon, and I’m encouraging my followers to support me on that platform,” said Le, who has over 40 million followers on TikTok. “This way, I can ensure that my fans can still access my content, regardless of what happens to TikTok.”
The move by TikTok creators to diversify their online presence and explore other ways to monetize their content is a sign of the ever-changing nature of the social media landscape. As social media platforms continue to evolve, creators must adapt to ensure their online presence remains strong.
