The smartwatch industry has seen its fair share of innovations and declines over the years. However, Pebble founder, Eric Migicovsky, is calling time and rekindling the iconic brand with Google’s support. The tech company is now incorporating the open-source software platform Wear OS with its new smartwatch venture, which aims to provide affordable, high-quality wearable devices to a broad customer base.
Having contributed to the origin of the modern smartwatch, Eric Migicovsky first introduced Pebble in 2012, which gained significant acclaim for its innovative design, longer battery life, and water resistance features. However, the company closed down in 2016, succumbing to Apple’s and Samsung’s domination of the market segment. Nonetheless, Migicovsky still believed in the potential of the smartwatch to transform people’s lives.
Google’s open-sourcing of Wear OS, the software initially developed by Android Wear, has created the perfect conditions for independent manufacturers like Migicovsky’s team to regain market traction in a sustainable and cost-effective manner.
The collaboration is expected to create a massive wave of innovation in the smartwatch segment, providing consumers with more choices and oozing a more personal touch in design and functionality. With Pebble’s revival, it seems we’re entering a period of resurgence for smartwatches, providing a unique opportunity for industry enthusiasts to witness a second-generation iteration of these innovative gadgets.
